Aihps3.211 net.misc utzoo!decvax!ucbvax!mhtsa!ihnss!ihps3!pcl Thu Apr 29 14:40:27 1982 Book Review wanted I just saw a book that looks interesting, but would like to get some others' reactions before buying it or scheduling time to read it. Title: The Emerging Network Marketplace Authors: Herbert S. Dordick, Helen G. Bradley, & Burt Nanus Published by Ablex, 1981. 334 pp. >From the Preface: "... we sought to determine if there were forces in our society that were leading us to life on a computer-communication network and if so to define and track them and determine just when and how the network marketplace would emerge. Network information services connect the needs and resources of users to the capabilities and services of producers and facilitate transactions between them. All of the usual services of a marketplace can be offered within a large information network. Products and services can be advertised; buyers and sellers located; ordering, billing, and delivery of services can be facilitated; and all manner of transactions can be consummated, including wholesale, retail, brokering, and mass destribution. Indeed, the delivery of products and services for business, industry, the consumer, and government can be perceived as a marketplace in the emerging information society - a marketplace on a communications network or the network marketplace. ... This book examines the technological, economic, social and political forces now engaged in the U.S. that will create the network marketplace. ... ... the research does not follow the strict methodology of futures research but rather what we believe to be an innovative mix of several methodologies in which futures methodology plays a most significant role." ----------------------------------------------------------------- gopher://quux.org/ conversion by John Goerzen of http://communication.ucsd.edu/A-News/ This Usenet Oldnews Archive article may be copied and distributed freely, provided: 1. There is no money collected for the text(s) of the articles. 2. The following notice remains appended to each copy: The Usenet Oldnews Archive: Compilation Copyright (C) 1981, 1996 Bruce Jones, Henry Spencer, David Wiseman.